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Porchetta and Co.

A sandwich, like no other.

We met Porcetta and Co’s chef, Nick Auf der Mauer while we were part of Drake Holtel’s team.

A handful of years after that, he approached us with this idea about a sandwich shop.

“A Sandwich shop?” we thought. “That’s quite an adventure for a city that has so many sandwich shops!”

But Nick had a few tricks up his sleeve. This was not your regular sandwich shop.

Our strategy was this:

We needed to differentiate Porcetta and Co. from every single other sandwich shop in the city, since there is such intense competition.

The logo needed to be iconic, instantly recognizable, memorable and a very important thing: shareable in social media.

We decided it should be a cross between, Mickey Mouse and Hello Kitty, and a Deli...

All said and done, this little icon has become quite a success! Porcetta and Co. is growing like wildfire, thanks to: a tasty product, nice people and of course, strong branding.

- Creative direction.
- Art direction.
- Branding.
- Logo design.
- Apparel.
- Website Design.
- Photography.
- Copywriting.
- Illustration.
- E-Commerce.
- Custom system for ordering online.
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